Trade shows are an incredible business marketing opportunity and can help them reach a larger audience. However, there are a few things to know about trade shows and marketing to your target audience before attending your first event. This informational guide will prepare you to ensure success at this event.
Envision Your Target Audience
While some businesses may hope to market to everyone, this is too broad and often creates challenges. Instead, start small and think of a single group to which you want to sell your products or services. As your business grows, you can expand your target group. If you have a hard time with this, ask yourself the following questions about your ideal customer:
- How old are they?
- Where are they located?
- What are their interests?
Additional factors such as gender or how often they shop can also impact who you decide to target, and narrowing this scope will make your task easier. Once you’ve imagined that perfect customer, research the best ways to capture their attention at the trade show.
Create a Unique Booth
Another thing to consider for your target audience at trade shows is your booth. Consider what appeals to your ideal customer before attending the trade show, so you know what tactics will attract them to your area. For example, if you are marketing to adventure-seekers, consider setting out outdoor gear and displaying plenty of scenic photos and videos at your booth. Your trade show exhibit should stand out, so it piques the interest of everyone around.
West Coast Exhibit
West Coast Exhibit is an approved contractor for the LA convention center that sells custom trade show booths. If you have an idea for a design, we’ll take care of building, shipping, setting it up, and taking it down! Get your trade show booth design from a company that can make your vision a reality so you can attract numerous potential customers at this event.
Jump Into Action
Trade shows are the time to sell your brand to prospective customers, so start a conversation with anyone approaching your booth. Even if an individual is not part of your target market, they could potentially introduce you to someone who is or connect you with similar businesses in the industry. Get your name out there by talking to everyone; this also boosts your reputation. Most importantly, give the public a positive experience that they’ll associate with your brand.
Always Arrive Prepared
Finally, one of the most important things is that you arrive at the event prepared. Have handouts and contact cards in a folder or binder ready to go, so you have them as soon as you need them. Create the perfect experience to crush those marketing goals and appeal to your target group. By arriving prepared and having a stand-out presentation, you’re sure to grow your customer base!