Location can play a huge role in the success of your trade show booth. A well-situated exhibit will see much more foot traffic than a booth assigned to a spot in a corner of the convention hall. It pays to know the prime locations on the show floor and how to secure them for your display. Keep reading to learn the best spots to situate your exhibit and how to score these prime trade show booth locations.
What Are the Best Booth Locations?
Some of the locations that attract the most visitors are those near the entrances, as this is where the most foot traffic occurs. Visitors will enter the show floor with fresh minds and stamina, which leads them to your booth. Other high-value locations include those near food and drink services or seating areas. These are also high-traffic areas, meaning more eyes will be on your displays. Guests can often feel overwhelmed when first stepping onto a show floor, but they’ll have plenty of time to inspect your booth and its marketing while waiting in line for concessions.
Secondary Locations To Consider
Display locations near the entrance and other high-traffic areas can be expensive and require large-scale exhibits. If these primary locations aren’t in the budget for your trade show experience, consider choosing a secondary location.
Exit locations also experience high foot traffic, but after being on their feet all day, visitors could be tired by the time they reach your booth. Other ideal secondary locations include spots where walkways intersect. Not only do these locations open the potential for larger corner booths, but you’ll also be able to experience high traffic and promote your display from multiple angles. You should also study where guests are more likely to stop and rest, then consider occupying a table near these areas.
Reserve Your Space ASAP
Once you know where you want your booth to be situated, it’s time to secure your ideal spot. However, you’ll need to act fast if you want to reserve a trade show’s prime real estate. The best trade show booth locations are in high demand from multiple companies all looking to promote their products and services. Note when the event opens booth reservations so that you can be one of the first to make a request. Reserve your space as soon as possible. Even if you can’t reserve a big-ticket entrance location, you can still grab a spot nearby or at another high-traffic location.
Consider Your Budget
High-traffic show floor locations such as entrance spots will be the most expensive due to their ease of access for vendors and customers. If your business doesn’t have the budget for such a high-profile location, don’t worry. There are plenty of ways to make a smaller, more secluded spot work for you. Use an eye-catching booth design to attract customers no matter where you set up on the show floor. Trade show exhibit companies like West Coast Exhibit can help you create the ideal booth for your location and its dimensions.
Now that you know how to choose and obtain the best trade show booth locations for your business, it’s time to start planning your next exhibit. Consult our experts at West Coast Exhibit for booth fabrication and management for any location and event.