If you’re familiar with attending trade shows, you know it can be a challenge to attract customers to your exhibit and gain more traffic over your competitors. Some of the biggest factors that affect your booth’s success come from the design period. If you’re looking for tips to help you have a more successful event, learn some of the dos and don’ts of trade show booth displays. These tips will help you better navigate the planning and design process to promote an eye-catching and engaging trade show display.

Do: Set Your Budget and Goals

The first thing to do before starting your trade show display design is to establish a plan. The planning process involves factors such as setting your budget and determining your goals for the event. For example, your main objective might be to increase your brand awareness, gather new leads, or to network with potential partners. Establishing your goals early on is critical to the success of your event because they can affect how you design your booth. For example, if you want to increase your brand awareness, it’s crucial to feature your logo, slogans, and color scheme prominently in your booth design and marketing materials. If one of your main goals is to partner with other businesses, you should prioritize a clean, professional design for your booth that will attract other vendors.

Do: Understand Your Target Audience

Another factor that affects your booth design is your target audience. Before signing up for an event, investigate who it attracts—what audience of attendees, which vendors will be there, and so on. This helps you find common audiences between your business’s targets and the attendees at the event. Once you know your shared audience, you can tailor your marketing strategy and booth design to better reflect this group. With this insight, your marketing will be more accurate to the event and your audience, resulting in more booth interest and traffic.

Do: Make Your Booth Stand Out

Another thing to consider before you start designing your trade show display is how to make it stand out on the show floor. You don’t want your exhibit to blend in with the hundreds of other vendors around you, so creating a booth that stands out gives you an advantage. Consider using unique display materials, such as LED video walls and digital displays instead of traditional posters and sign boards. Additionally, choosing your typography wisely helps your booth stand out. For example, use clear, large fonts that are easy to read from long distances. Make sure your marketing materials have plenty of contrast so that your overall message doesn’t get lost.

Do: Use Interactive and Engaging Marketing

The types of marketing you practice at your trade show booth can also influence your event’s success. For example, if you simply pitch your products to each customer that passes by, the surrounding attendees and your own team will tire of hearing the same pitch. Instead, use interactive marketing to keep your customers engaged. For example, you could bring materials to practice product demonstrations and hold raffles for free products and gifts. You should also consider bringing giveaway items with your branding to promote brand awareness. These types of marketing examples are much more engaging and are more effective at attracting attention.

Do: Work With a Professional Design Team

Whether you want to design your own custom booth or rent a display, working with a professional team will match you with the best exhibit for your business. Professional designers such as our team at West Coast Exhibit understand the ins and outs of booth design and how each element can help promote your business at an event. Having experienced booth designers and advisors can help you create a more effective layout for your exhibit and ensure you get the most out of your investment.

Don’t: Rely on Static Displays

As we touched on before, avoid overly traditional marketing elements in your exhibit design. Stationary posters, signs, and displays won’t be as effective at capturing customers’ attention as interactive signage and displays. For example, using LED screens and video monitors to project videos of your products or services in action are superior ways to show off your business. Digital displays keep things moving without getting stale or boring to look at, unlike a static display. Video displays, LED screens, and touchscreen tablets are all splendid examples of engaging technology that will keep customers interested.

Don’t: Overcrowd Your Booth or Marketing

While you don’t want your trade show booth to be bland and empty, you don’t want to overcrowd the space either. If your trade show booth has too many interactive elements and places for customers to sit and gather, it could create blockages and prevent traffic flow. Keep things moving by spending time with each customer but knowing when to cut interactions off.

Another way you could overcrowd your booth is through its marketing materials. Keep your messages short and direct without being overly wordy. If you include too much text or overcomplicate your marketing designs, your message could get lost and become less impactful and memorable to customers.

Don’t: Wait Until the Last Minute

Trade show booth design is a complex process that takes time and planning, especially if you’re interested in a custom booth. The design, material acquisition, and shipping processes can take months to complete, so never wait until the last minute to start planning your trade show booth.

However, if you’re working with less time, consider a conference booth rental option. Your exhibit layout and materials may not be fully customizable to fit your business, but with the right company, you can still create an exhibit that stands out. This is where West Coast Exhibit comes in. We offer both standard designs and custom rentals for trade show exhibits. Browse our services today to learn more about our rental options.

Now that you know the dos and don’ts of trade show booth displays, you have all the tips you need to start planning an effective exhibit. And if you’re looking for ways to jumpstart your planning and design process, contact our team at West Coast Exhibit today. We can help you choose the right standard materials or walk you through the custom booth creation process. If you want to take your booth design to the next level of effectiveness, trust these tips and our expert team at West Coast Exhibit.

There are many reasons you should prioritize replacing your exhibit’s floor coverings, especially from design, safety, and practicality standpoints. For these reasons and more, explore the importance of adding new floor coverings to your trade show exhibit.

Makes Your Exhibit Appear More Professional

Your exhibit’s flooring is one of the elements that starts to show wear and tear the fastest. Between scuff marks from shoes, dents from fallen items, and tears or rips in places, your floor coverings can start to show their age after attending many events. It can be easy to forget about your floor coverings because they don’t draw the most attention out of your overall booth, but neglecting these surfaces will make your exhibit appear dirty and unprofessional. To help your booth maintain the same quality standard throughout, remember to address your floor coverings regularly.

Minimizes Tripping and Falling Hazards

Maximizing safety is another benefit of swapping out your booth’s old floor coverings. When flooring panels or rolls go too long without repairs or replacement, they may start to develop slick patches, bends, dips, and other conditions that could pose tripping and falling hazards. To make sure your booth’s attendees stay safe and comfortable while passing through, inspect your flooring after every show and test it before each show. If you notice any of these conditions that could cause your guests to trip, schedule a replacement for your exhibit flooring.

Keeps Your Exhibit Branding Cohesive

Managers don’t always show the same urgency to replace and upgrade exhibit flooring as they do for the more visual elements of their booths. However, if you update your exhibit’s marketing elements, such as banners, screens, and displays, without updating your flooring, you could create an unbalanced design. For example, if you don’t update your flooring color to match the rest of your booth’s new branding, your exhibit won’t look cohesive. Consider choosing a flooring material in a neutral color that will match the rest of your booth no matter how often you update the rest of your marketing.

Knowing the importance of new floor coverings for your trade show exhibits is crucial for maintaining an appealing and functional design. If you’re looking for trade show fabrication experts who consider elements of your booth design from top to bottom, choose West Coast Exhibit. We offer exhibit design and fabrication services to help you create a new exhibit or upgrade elements of previous booths, including floor coverings.

Attending a trade show is an excellent way to market your business and promote new sales leads. However, if you’re still using a standard rental booth to market your business at trade show events, you could be losing precious engagement and leads. For companies that attend trade shows frequently, designing and ordering a custom display is a much better investment for trade show ROI. Keep reading to learn how a custom trade show display can benefit your business.

It Helps Your Business Stand Out

At a trade show, one of the biggest measures of a booth’s success is how much foot traffic it receives. To promote more interest in your booth and encourage more people to stop and look, you need your exhibit to stand out. If your booth blends in with the rest of the exhibitors, potential customers will be more likely to pass your display in favor of another more eye-catching booth. If you don’t want your display to become lost in the hundreds of other vendors at an event, you need a custom design. Custom displays feature unique layouts, marketing materials, and overall designs that help attract more attention.

Its Professional Designs Can Match Your Branding

Another benefit of customizing your trade show display is that you can tailor it to match your branding. Premade booths or rental booths will only ever be able to match the most basic elements of your brand. Depending on the booth you rent, you may not be able to match your brand’s colors and aesthetics. However, with a custom trade show display, you can decide on its design elements down to the font size and style. This promotes brand consistency and helps your brand stick out more in your customers’ memories.

It Fits Your Trade Show Plans

Every business will market its products or services uniquely at a trade show. Some products and services are most successful and engaging when you perform a demonstration. Others work better with a verbal explanation or a video wall featuring footage of your business’s products or services. When planning your trade show displays, you should consider what design works best to showcase your products. You only have so much control over this layout when renting a booth, but customizing your own can provide all the space and features you need. For example, a product demonstration might take up more space, so you’ll need an accessible area in your booth layout. Custom designs can help you plan the exact dimensions you need.

It Saves Your Business Time and Resources

Planning and designing a trade show display is a demanding process. If you’re planning a trade show booth on your own as a business, you’ll need to dedicate many hours and resources to the design, ordering, and setup process. However, when you work with professional exhibition design services, you can take back those resources and channel them into your business. Many trade show design businesses, such as West Coast Exhibit, also offer exhibit fabrication and construction services to assist you at the trade show itself. This helps you get off to a strong start at your trade show and minimizes the chances of damaging your booth during the setup or dismantling stages.

It Saves Your Business Money

While getting a custom exhibit will be a greater investment up front, it can also help your business save money over time. If you continue to rent a traditional trade show booth each time you sign up for an exhibition, these costs can add up. If your business attends multiple trade shows per year, it is much more economical to invest in a custom booth and use it regularly instead of renting. Plus, your booth will be specific to your business rather than using a generic booth design each time you rent.

It Encourages a Greater Return on Investment

Investing in a custom display for your trade show is a smart choice because it can also help increase your ROI from the event. If you have an eye-catching display that prioritizes engagement and brand consistency, you’re more likely to cultivate more leads during the event. Leads are visitors that have the potential to become future customers for your business. The more connections and leads you promote during the event, the higher your chances of leaving with a positive ROI. Trade shows can be big investments, which is why it’s vital to improve your ROI with strategies like using custom designs.

How To Create the Perfect Custom Booth for Your Business

Now that you know how a custom trade show booth can benefit your business, you may wonder how to acquire one of your own. Customization services like ours at West Coast Exhibit Services, Inc. can help walk you through the process. However, you may want to read this quick rundown of things you can do to prepare your custom booth.

Consider Your Target Audience

The biggest things to remember when customizing a trade show booth are your target audience and retaining your brand consistency. Consider your audience who will attend each trade show you visit and how a custom booth will be able to best attract their attention. Using colors that reflect your brand to make your booth more recognizable is an effective way to accomplish this. There are many design choices like this that you can make to enhance your custom booth and encourage engagement from your target audience.

Work With a Professional Fabrication Company

If you want to enjoy all the benefits of a custom trade show booth, the best way to do so is to work with a professional design company. For example, at West Coast Exhibit Services, Inc., we take care of professional trade show exhibit design, fabrication, shipping, and management. Our experts help manage the trade show display process from start to finish, and we can even help with booth setups.

Now that you know more about custom booth displays and how they can benefit your business, you may be interested in finding out more about custom exhibits. You can learn additional information about the custom design process by contacting us. Our team of designers and management experts can help guide you from the initial plan to the setting up of your completed custom booth. Start investing in your own custom booth to make the most of your trade show appearances and encourage a larger ROI for your business.

When planning and designing a booth for your business’s next trade show appearance, be sure to consider all your options. Experiential trade show booths are a specific type of design that can generate more engagement with potential customers. Learn more about experiential trade show booths and what you need to know before designing one.

What Are Experiential Trade Show Booths?

Experiential trade show booths are exhibits that showcase your brand through interactive displays, demonstrations, and more. If you’ve ever visited a trade show or convention and walked past a booth that was demonstrating their products, this is a good example of an experiential booth. Rather than pitch your product through words alone, experiential setups allow you to take a more hands-on approach and create a first impression that potential customers are more likely to remember.

Pros and Cons of Experiential Booths

Setting up an experiential trade booth can have many benefits for your business at a trade show. Utilizing an interactive booth design can help your business promote its products or services without pitching and preaching too much to potential customers, which can be a turn-off for some. Creating an interactive space can also lead to more engagements from consumers passing by on the trade show floor. Just make sure that your experiential booth fits within the guidelines for the convention and follows all booth requirements. Some trade shows have stricter guidelines than others, so always check the venue’s unique requirements.

How To Create an Experiential Booth

There are many ways to turn your traditional marketing booth into an interactive experience. Some popular examples of experiential booths include product demonstration tables, photo-taking setups, virtual reality stages, and more. You can use state-of-the-art technology like virtual and augmented reality, touchscreen displays, and more to attract consumers passing by your booth. Even setting up a small display where consumers can watch your product or service at work can leave a more lasting impression than traditional media.

Now that you understand everything you need to know about experiential trade show booths, you can start designing one for your next show. If these booths sound like the perfect fit for your business, but you’re not sure where to start, consider looking into our services here at West Coast Exhibit. We offer trade show exhibit rentals and management services for businesses who want to get the most out of their next convention appearance.

Attending trade shows is one of the best methods to promote your brand face-to-face with consumers and other businesses. However, some attending businesses will get more out of the experience than others based on their exhibit design. Learn the importance of compelling exhibit design at a trade show and how to get the most out of your booth.

Boost Brand Visibility

Boosting brand visibility and recognition are some of the biggest reasons that companies attend trade shows. The best way to help your brand stand out and be more memorable at a trade show is to have an eye-catching booth. This is one of the reasons why you should consider your exhibit design and how to make it stand out amongst the sea of other booths and vendors. When consumers walk by your booth, a colorful and engaging design will encourage them to stop and learn more. This helps visitors remember your brand even after they leave, which increases your brand recognition and visibility.

Showcase Products and Services

The more consumers who visit your booth, the more people you can educate about your company’s products and services. Use your booth design to highlight your brand, products, and services by creating a unique theme that matches your marketing. To get consumers even more interested in your products and services, consider offering expo-only specialty pricing to promote urgency. But the only way you’ll be able to offer these discounts to consumers is if you can attract them to your booth in the first place, which is where compelling booth design comes into play.

Form Connections Within Your Industry

A compelling booth design won’t exclusively attract consumers—it will also allow you to build connections with other business owners attending the show. Trade shows provide the perfect opportunity to network and meet other professionals in your field. Whether you’re trying to scope out the competition or find companies and services that can help streamline your own business, you can find it all at trade shows. And having an eye-catching booth will allow you to bring these company representatives straight to you. But you don’t need to feel tethered to your booth either. At West Coast Exhibit, we also offer trade show booth management services that allow you the freedom to leave the exhibit and continue networking.

Now that you understand the importance of compelling trade show booth design, you can start planning an even better booth for your next trade show. If you’re looking for professional custom exhibit fabrication to help take some of that work off your hands, you can count on West Coast Exhibit.

There are conventions for nearly every business type, and these events allow you to learn more about your industry while also telling people about your brand. Many attending these conventions have exhibits so they can showcase their brand while also attending workshops and seminars. If you work in the tech industry, there are some great conventions to attend in North America. Check out the information below to learn more about these events.

Adobe Summit

This is the perfect convention if you need help finding ways to best appeal to customers and keep them loyal to your brand. You’ll learn more about how to personalize your marketing tactic to entice the public. The Adobe Summit has different keynote speakers to offer lead seminars as well as workshops so you can get hands-on involvement.

MarketplaceLIVE

Digital Reality hosts this event, and it’s the perfect opportunity for you to expand your network and learn more about the industry. Keynote speakers will lead educational sessions that revolve around that year's theme. You’ll also have the chance to meet stakeholders and share innovative ideas about technology with like-minded individuals.

Black Hat

Black Hat is another top tech convention to attend in North America. This event has gone on for 25 years and teaches attendees about technical advancements, cyber security, current trends, and more. If you work in IT and cyber security, this is the perfect event to attend so you can learn and grow your business.

AWS re: Invent

Tech giant Amazon hosts this event and provides opportunities to learn and network. There are also various workshops to attend, allowing you to learn new skills you can apply to the workday. Workshops are a great way to harness essential skills in a guided environment because you don’t have to worry about making mistakes.

Consumer Electronics Shows

Looking to learn about technological advancements and from partnerships with other companies? This innovative tech conference gives you a first look at these incredible developments. Top brands like Apple, Lenovo, Google, and more are in attendance! Visiting this show is the perfect way to promote your brand.

Stand Out at Conferences

Furthering your understanding of the industry is a key part of these tech conventions, but they’re also a perfect opportunity to make yourself known. When you have an engaging exhibit that stands out, other attendees are more likely to approach it and ask about your business.

West Coast Exhibit offers custom-made exhibit booth rentals that you can use for this event. We’ll work with you to design and then build the perfect exhibit. We can even help manage your display so you can attend all those interesting workshops and session. We also offer logistic options to make certain everything needed for your booth makes it to the convention in time. With this turnkey solution, you’re sure to stand out at the next convention you attend.

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In the past few months, West Coast Exhibit has been staying quite busy. One of the booths that we have had showcased in the past months would be for Medicom Toy at designer con 2019. This trade show booth showcased some of the most expensive toys that money can buy. For those of you who are not familiar with this company, they make toys called Bearbricks and some can sell for over tens of thousands of dollars. There is plenty of hype built up around these toys to the point where when people heard they were going to be at Designer Con, they just had to be there. Custom shelving, custom display cases, and custom artwork was featured in this booth built by West Coast. Attention to detail was crucial when it came to building this booth. Most importantly, we wanted to make sure that these Bearbricks were able to be showcased while also minimizing the potential damage from customers wanting to touch these products. West Coast Exhibit was able to custom build latches that were attached to these toys so that they would not tip over when touched. Overall, it is always a pleasure to build something amazing for Medicom Toy and this booth was definitely one for the books. If you are ever in the area when one of their booths are being featured, go. Not only can you see our superior craftsmanship but you can also take a look at the awesome collectibles they are displaying.

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