Attending trade shows is a great way to invest in your business and seek innovative ways to
expand your segmented group. You’ll want to test out various ways to capture the public’s attention, and while some ideas will work, others won’t. But how do you know what methods will work and which ones will flop? Keep reading this post on key trade show metrics that measure success.
Track Brand Awareness
Evaluate brand awareness before attending the trade show by visiting social media platforms and monitoring the number of visitors to your website. As you collect this information, record it along with where you’d hope to be after the trade show. At the event, spend time talking with people who visit your booth. Give them a unique, first-hand experience with your brand. This is your time to sell yourself and show—don’t tell—everyone how you stand out.
After the trade show, reevaluate the data you measured previously. How does the number of online visitors and mentions on social media compare to before? Test out different marketing techniques, such as free giveaways, interactive booths, and more to determine which methods entice people most.
Note Your ROI
Attending trade shows isn’t cheap, especially if you want a quality booth that stands out. However, noting your return on investment (ROI) helps signify how successful things really were by creating data points. Compare the expense of attending the trade show to the increase in sales you noticed after the show. The higher your ROI, the more successful the marketing event was.
Number of Visitors
Try to get an approximate number of people who visited your booth and how many leads the event generated. Raw numbers like this create data points. If you noticed a spike in visitors compared to your last trade show, analyze what you did differently this time so you can continue with that tactic.
Collaborate With Us
West Coast Exhibit is a trade show design company that you can work with to create the ideal booth. Our cutting-edge technology and solutions make it easier for brands to shine at any show they attend. Make attending your next trade show a success!
Reevaluate Personal Goals
The final trade show metric that measures success is how the results compare to your goals. You can ask yourself a few questions:
- Did you get the number of leads you hoped to?
- How much did revenue increase?
- Did you make more money than you spent?
- How many clicks does your website get now?
- Are you now ahead of the competition?
Tracking this information gives you a clearer idea of the results. Noting all these metrics is the key to thriving in a competitive world because it allows you to use facts and data to determine what truly works. The more in-depth you make the process, the more successful you’ll become as your brand skyrockets to the top.