If you’re preparing your business for an upcoming trade show, you may be considering whether you should rent or buy your own exhibit booth. There are many factors to examine when comparing renting and owning your own exhibit. Keep reading to learn the pros and cons of each to help you decide whether renting or owning your trade show booth is best for your business.
Pros and Cons of Renting
Renting a trade show booth has several advantages and disadvantages. Renting offers businesses flexibility with their booth designs from event to event. However, your booth’s overall design will be more standard. If you’re looking for a booth design more tailored to your business, you’ll need to invest in a custom booth. However, renting comes with the benefit of not needing a place to store your booth’s materials, and you often won’t need to worry about shipping it to your venue.
Pros and Cons of Owning
Owning a trade show booth allows you to customize and tailor your display toward your business’s needs. As a form of marketing, you want your trade show booth to be as accurate to your business’s branding as possible. Owning and customizing an exhibit allows you to make more creative decisions when it comes to design, layout, and branding. However, you will need to have a way to store and ship your custom booth to each venue you visit. Investing in a custom booth is also more expensive up front, but attending trade shows regularly can make the investment worthwhile.
Which Is Best for Your Business?
If your business regularly attends trade shows, exhibitions, and conventions to promote your products and services, one of the best things you can do is invest in a custom booth. Buying and owning a custom display booth is ideal for businesses that don’t want to worry about renting a display each time they sign up for an event. In these cases, buying a booth is much more economical and convenient for businesses than renting. However, if you attend trade shows occasionally, renting may be a better option for your business and budget.
Now that you know the pros and cons of renting versus owning your trade show booth, you should have a better idea of which is best for your business. Whether you’re looking for exhibit booth rentals or buying your own custom booth, West Coast Exhibit has you covered.