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Case Study · SPIE Photonics West 2026 · Custom Booth

A booth for people who notice everything.

Allied Vision. A 20′×30′ booth for TKH Vision’s Allied Vision at SPIE Photonics West 2026, the biggest photonics show in the world, at San Francisco’s Moscone Center.

Show
SPIE Photonics West 2026
The world’s photonics stage
Booth Size
20′ × 30′
Booth 6201
Show Date
Jan 20 to 22, 2026
3 days on the floor
Location
San Francisco, CA
The Moscone Center
Overview

Four layouts before the right one.

A demo-first space for imaging technology: kiosks, a video wall and meeting high-tops, worked through four layout options before a single render went to the client.

Client
TKH Vision · Allied Vision
Industry
Machine Vision / Photonics
Booth
#6201 · 20′×30′
Service
Design + Fabrication + I&D
Photography
WCE In-house
The Story

Challenge, approach, result.

The Challenge

What stood in the way

Fit live camera demos, private conversations and walk-up traffic into 600 square feet, for an audience of optical engineers who notice everything.

Our Approach

How we built it

Four layout studies up front, then a disciplined round of revisions. Marble finishes swapped for matte, kiosks decluttered, a video wall added, until the space worked as precisely as the product.

The Result

How it performed

A clean, demo-first booth that let the imaging do the talking at the most technical show in photonics.

Booth Highlights

Up close.

Keep Looking

More from the shop.

Tell us about your next show.

Dates, square footage and what needs to happen in the booth. We call within a business day and take it from there.