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Case Study · ISS Long Beach 2026 · Custom Booth

American-made, on display.

Bayside. America’s largest vertical apparel manufacturer at ISS Long Beach 2026, in a 30′×30′ timber-framed space that wore its Made-in-USA story proudly.

Show
ISS Long Beach 2026
Imprinted sportswear’s big show
Booth Size
30′ × 30′
Booth 1938
Show Date
Jan 22 to 24, 2026
3 days on the floor
Location
Long Beach, CA
Long Beach Convention Center
Overview

Two American-made stories, one booth.

An apparel brand that manufactures in America, built by an exhibit house that fabricates in America. Warm timber arches, a merchandising tower, rolling display carts and a neon signature made both stories impossible to miss.

Client
Bayside AST
Industry
Apparel & Textiles, Made in USA
Booth
#1938 · 30′×30′
Service
Design + Fabrication + I&D
Photography
WCE In-house
The Story

Challenge, approach, result.

The Challenge

What stood in the way

Give an apparel manufacturer a show-floor flagship. Open enough to browse like a store, structured enough to carry product walls, hanging banners and the Made-in-USA message overhead.

Our Approach

How we built it

Timber-framed arches with open sightlines, retail fixtures and rolling carts, and a tower that went through three drawing versions. All built in-house and driven down the 405 from Anaheim.

The Result

How it performed

A booth that shopped like a store and photographed like a flagship, with the brand’s American-made story built into the structure itself.

Booth Highlights

Up close.

Keep Looking

More from the shop.

Tell us about your next show.

Dates, square footage and what needs to happen in the booth. We call within a business day and take it from there.