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Case Study · Expo West 2026 · Custom Booth

A booth as loud as the can.

DryWater. A 30′×30′ island for the boldest can in the hall at Natural Products Expo West 2026: vinyl-wrapped arches, backlit SEG fabric and a 20-foot hanging sign.

Show
Natural Products Expo West 2026
The natural CPG main stage
Booth Size
30′ × 30′
Booth 3587
Show Date
Mar 3 to 6, 2026
4 days on the floor
Location
Anaheim, CA
Anaheim Convention Center
Overview

A booth as bold as the brand.

Sculptural arches wrapped in vinyl to match the renderings, backlit SEG fabric above and below the monitor wall, and LED wash lighting around the perimeter. Every surface amplified the can.

Client
DryWater Inc.
Industry
Beverage / CPG
Booth
#3587 · 30′×30′ · 20′×20′×4′ hanging sign
Service
Design + Fabrication + Electrical + I&D
Photography
WCE In-house
The Story

Challenge, approach, result.

The Challenge

What stood in the way

Stand out at the loudest show in natural products, get product into people’s hands fast, and photograph well from every angle attendees actually shoot from.

Our Approach

How we built it

Arches designed for wrap graphics, three rounds of drawings to sort out the electrical and the hanging sign, and everything built under one roof, in the same city as the show.

The Result

How it performed

A glowing landmark in the hall. Sampled, photographed and shared for four days.

Booth Highlights

Up close.

Keep Looking

More from the shop.

Tell us about your next show.

Dates, square footage and what needs to happen in the booth. We call within a business day and take it from there.