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Case Study · Expo West 2026 · Custom Booth

Hydration, amplified.

DryWater. A 30′×30′ island for the boldest can in the hall at Natural Products Expo West 2026 — vinyl-wrapped arches, backlit SEG fabric, and a 20-foot hanging sign.

Show
Natural Products Expo West 2026
The natural CPG main stage
Booth Size
30′ × 30′
Booth 3587
Show Date
Mar 3–6, 2026
4 days on the floor
Location
Anaheim, CA
Anaheim Convention Center
Overview

A booth as bold as the brand.

Sculptural arches wrapped in vinyl per the renderings, backlit SEG fabric above and below the monitor wall, perimeter wash lighting with LED strips — every surface amplified the can.

Client
DryWater Inc.
Industry
Beverage / CPG
Booth
#3587 · 30′×30′ · 20′×20′×4′ hanging sign
Service
Design + Fabrication + Electrical + I&D
Photography
WCE In-house
The Story

Challenge → approach → result.

The Challenge

What stood in the way

Stand out at natural products’ loudest show, put product in hands fast, and photograph well from every angle attendees actually shoot from.

Our Approach

How we built it

Arch architecture designed for wrap graphics, three deck revisions to dial electrical and the hanging sign, and everything produced under one roof — shop to show floor in the same city.

The Result

How it performed

A glowing landmark in the hall — sampled, photographed, and shared all four days.

Booth Highlights

Up close.

Keep Looking

More from the shop.

Let's build your best show ever.

Tell us your show, your space, and your goals — we'll bring the vision and the shop to build it.