Fear of God. A 20′×30′ activation for the LA luxury streetwear label at NBA Crossover 2026, during All-Star weekend at the LA Convention Center.
Fear of God’s restraint (tonal palettes, gallery lighting, nothing extra) executed inside the loudest room in basketball during All-Star weekend.
Deliver a luxury retail environment inside a fan festival. The brand’s minimalism can’t bend, even when the venue is chaos.
Fabrication clean enough for a gallery, tonal finishes checked in our shop under gallery lighting, and an install team that treats a fashion install like a fashion install.
A calm space in the middle of All-Star weekend. On brand to the sixteenth.
Dates, square footage and what needs to happen in the booth. We call within a business day and take it from there.