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Case Study · SHOT Show 2026 · Custom Booth

Built tough. Shown tougher.

Lenco Armored Vehicles. A 20′×50′ booth at SHOT Show 2026, the firearms and tactical industry’s biggest week, on Level 2 of the Venetian Expo. Evolved from the brand’s IACP program.

Show
SHOT Show 2026
Shooting, hunting & tactical
Booth Size
20′ × 50′
Booth 10916 · Level 2
Show Date
Jan 20 to 23, 2026
4 days on the floor
Location
Las Vegas, NV
The Venetian Expo
Overview

A 50-foot run with armored presence.

A long inline that ran the brand’s armored story down a full 50 feet: towers, product zones and meeting space sequenced like a showroom.

Client
Lenco Armored Vehicles
Industry
Tactical / Defense
Booth
#10916 · 20′×50′
Service
Design + Fabrication + I&D
Photography
WCE In-house
The Story

Challenge, approach, result.

The Challenge

What stood in the way

Update the brand’s IACP 2025 program for SHOT’s bigger stage in under two months. Same properties, sharper story, nothing wasted.

Our Approach

How we built it

Reworked the existing structure in our shop over December, pre-staged it in full before it shipped, and delivered it to the Venetian the week of the show.

The Result

How it performed

A smart-reuse program that looked brand new on the floor.

Booth Highlights

Up close.

Keep Looking

More from the shop.

Tell us about your next show.

Dates, square footage and what needs to happen in the booth. We call within a business day and take it from there.