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Case Study · SHOT Show 2026 · Custom Booth

Built tough. Shown tougher.

Lenco Armored Vehicles. A 20′×50′ presence at SHOT Show 2026 — the firearms and tactical industry’s biggest week — on Level 2 of The Venetian Expo, evolved from the brand’s IACP program.

Show
SHOT Show 2026
Shooting, hunting & tactical
Booth Size
20′ × 50′
Booth 10916 · Level 2
Show Date
Jan 20–23, 2026
4 days on the floor
Location
Las Vegas, NV
The Venetian Expo
Overview

A 50-foot run with armored presence.

A long-format inline that carried the brand’s armored authority down a full 50 feet — towers, product zones, and meeting space sequenced like a showroom.

Client
Lenco Armored Vehicles
Industry
Tactical / Defense
Booth
#10916 · 20′×50′
Service
Design + Fabrication + I&D
Photography
WCE In-house
The Story

Challenge → approach → result.

The Challenge

What stood in the way

Update the brand’s IACP 2025 program for SHOT’s bigger stage in under two months — same properties, sharper story, zero waste.

Our Approach

How we built it

Reworked the existing architecture in our shop over December, pre-staged at our Las Vegas HQ, and delivered to The Venetian the week of the show.

The Result

How it performed

A smart-reuse program that looked brand new on the floor — proof that a well-built booth is an asset, not an expense.

Booth Highlights

Up close.

Keep Looking

More from the shop.

Let's build your best show ever.

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