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Case Study · Automate 2026 · Custom Booth

A robotics lab, live on the floor.

Cobot. Physical AI at Automate 2026 — a 20′×30′ white-box demo lab under a fully lit canopy, built so working robots, not renderings, told the story.

Show
Automate 2026
North America’s largest automation show
Booth Size
20′ × 30′
Booth 1684
Show Date
Jun 22–25, 2026
4 days on the floor
Location
Chicago, IL
McCormick Place
Overview

A bright white lab in a dark hall.

Automate’s floor is a canyon of dark booths and moving machines. Cobot’s answer was contrast — a clean white demo lab capped by an illuminated canopy, ringed in perimeter LED, and crowned by twin 8-foot can-lit logos, with live Proxie robots running demos inside a glass-railed pen.

Client
Cobot
Industry
Robotics — Physical AI
Booth
#1684 · 20′×30′
Service
Design + Fabrication + Show Services
Photography
WCE In-house
The Story

Challenge → approach → result.

The Challenge

What stood in the way

Build a booth that works like a lab: live robots running kitting demos all day, unbroken sightlines for a crowd, demo support gear within arm’s reach — steps from the Humanoid Robot Pavilion, surrounded by the biggest names in automation, with every cable hidden.

Our Approach

How we built it

A BeMatrix-framed structure wrapped in seamless SEG fabric graphics over a white laminate floor, capped by a canopy of six overhead light panels that makes the booth its own light source. Twin 104-inch can-lit “cobot” logos crown it back-to-back, 85″ and 75″ displays carry the product story, a glass-railed pen keeps robots and guests safely close, and power chases up through the storage room so none of it shows.

The Result

How it performed

The brightest space in its aisle — an open, lab-clean environment where the product demoed itself, a logo you could read across the pavilion, and a booth that photographed like a product launch.

Booth Highlights

Up close.

Keep Looking

More from the shop.

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