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Case Study · Automate 2026 · Custom Booth

A robotics lab, live on the floor.

Cobot. Physical AI at Automate 2026, in a 20′×30′ white-box demo lab under a fully lit canopy, built so working robots told the story instead of renderings.

Show
Automate 2026
North America’s largest automation show
Booth Size
20′ × 30′
Booth 1684
Show Date
Jun 22 to 25, 2026
4 days on the floor
Location
Chicago, IL
McCormick Place
Overview

A bright white lab in a dark hall.

Automate’s floor is a canyon of dark booths and moving machines. Cobot’s answer was contrast: a clean white demo lab under a lit canopy, ringed with perimeter LED and topped with twin 104-inch can-lit logos, with live Proxie robots running demos inside a glass-railed pen.

Client
Cobot
Industry
Robotics, Physical AI
Booth
#1684 · 20′×30′
Service
Design + Fabrication + Show Services
Photography
WCE In-house
The Story

Challenge, approach, result.

The Challenge

What stood in the way

Build a booth that works like a lab. Live robots running kitting demos all day, clear sightlines for a crowd, support gear within arm’s reach and every cable hidden, a few steps from the Humanoid Robot Pavilion and the biggest names in automation.

Our Approach

How we built it

A beMatrix frame wrapped in SEG fabric over a white laminate floor, capped by a canopy of six overhead light panels so the booth is its own light source. Twin 104-inch can-lit “cobot” logos back to back, an 85-inch and a 75-inch display for the product story, a glass-railed pen that keeps robots and guests safely close, and power run up through the storage room so none of it shows.

The Result

How it performed

The brightest space in its aisle. An open, lab-clean room where the product demoed itself, a logo you could read across the pavilion, and a booth that photographed like a product launch.

Booth Highlights

Up close.

Keep Looking

More from the shop.

Tell us about your next show.

Show, space, dates and what you want to happen in the booth. We'll call within a business day and come back with a budget range and a first idea within a few days.